The Fintech Giant With an 80% Market Share That's Still Finding Ways to Grow

"What are your numbers?"

If you've ever watched Marcus Lemonis on CNBC's "The Profit," you know this question comes up in virtually every episode. And a common troubling pattern is business owners who are passionate about their products but completely in the dark about their finances.

They can't tell him their cost per unit, their monthly cash burn, or even their gross margins.

Yes, these scenes are played up to enhance the reality show’s drama factor but these scenes represent a systemic problem plaguing American entrepreneurship.

More than 1 in 5 U.S. businesses fail in their first year, and 45% of businesses fail within the first 5 years. But most don’t fail because of poor products, 82% of business fail because of poor cash management, according to a study by U.S. Bank.

The problem runs even deeper than poor cash flow management.

One in four business owners (28%) say they lacked confidence in their financial knowledge, while another 14% had limited or no financial literacy prior to starting a business.

This means that nearly half of all entrepreneurs are launching businesses without truly understanding the financial mechanics that will determine their success or failure.

Accounting isn't just bookkeeping. It's the lifeblood of any business.

Without proper accounting systems, businesses operate blindfolded. They can't detect problems until it's too late. They can't identify their most profitable customers or products. They make decisions based on hunches rather than data.

The most tragic part is this is easily preventable.

The technology exists to solve this problem. The right software can automatically track every transaction, generate real-time reports, and provide the exact financial intelligence that business owners need to make smart decisions.

And one company has built a wide economic moat on the simple reality: businesses that don't understand their numbers don't survive.

And that company is…